Peter Rabbit Organic Baby Clothes & Toys

black friday
baby & kids
baby & kids
Treat your little one to something special with our super soft collections.
holiday
make it a very MORI Christmas
Picture-perfect Christmas outfits, the obligatory matching sleepwear for the whole family.
nursery & bath
nursery & bath
Wrap up bathtime, pool days or sunny beach adventures with our soft towels.
matching family
shop for the whole family
Our family collections are made for every moment.
bestsellers
bestsellers
Discover all the pieces families love in our collection of bestsellers.
gifts
gifts
Treat your little one to something special with our collection of gifts.
characters
shop characters
Your little ones can experience the softness of MORI with their favorite story characters.

Peter Rabbit by MORI

Join us on an adventure, an exclusive collaboration with the much-loved Peter Rabbit. Inspired by the tales of Beatrix Potter, we’ve had fun (and a little mischief) bringing her story to life. The collection includes your favorite sleepwear styles like the zip pajamas & printed PJs, plus new daywear shapes.