meet our friends
We’ve hand-picked products from well-known family favorites and independent brands that share our core brand values-functional, trusted, sustainable and soft. We offer both a range of products for babies and toddlers, ideal for gifting, and much-needed items for new & expecting mums to support you on your pregnancy journey and beyond.
SHOP NOW
a little introduction to some of our friends
shop our categories
toys & books
Keep little ones entertained during tummy time with developmental toys from Wee Gallery & more. For winding down & bedtime, discover plush toys by Mon Ami and inspiring books they’ll love reading.
mealtime
Our baby feeding and weaning edit encourages little ones to love their food whilst making mealtimes easier. We stock fun & safe tableware from Mushie as well as a wide range of absorbent bibs.
nursery
Create an inviting nursery space with our selection of accessories and decorations from much-loved brands like Wee Gallery and Pehr.
mama
We’ve got mamas covered too with pregnancy essentials for every trimester. Keep your little one close with comfortable and stylish carriers from Ergobaby and Mushie.
bathtime
Create a fun bathtime routine with our range of entertaining toys from family favorites Matchstick Monkey and Plan Toys.